ABOUT RIDEWRIGHT WHEELS

Brand Story

RideWright Wheels was founded in 1999 in Anaheim, California, born from one man’s devotion to excellence and a passion for motorcycle culture. 

From day one, the mission was clear: build the highest quality custom wheels, rotors, and pulleys, right here in the USA, for riders who demand more than off-the-shelf parts.

What began as a small determined workshop has grown into one of very few “Made in USA” custom wheel manufacturers serving the Harley-Davidson, classic American, import, and custom chopper markets. Every wheel that rolls out of RideWright Wheel Facility is hand-laced, trued, finished, and inspected by craftsmen who respect tradition yet push boundaries.

 Unlike mass-produced imports, RideWright Wheels keep full control over design, material sourcing, finishing, and assembly so you get consistency, performance, and that “made with pride” quality.

 Whether your build demands an 80-spoke twisted color contrast wheel, or a billet mag with engraved rim face, RideWright Wheels stands ready to bring your vision to life. Because at RideWright Wheels, your ride deserves more than “Good Enough"

VISION, GOALS & VALUES

RideWright Vision

RideWright Wheels vison is to lead the world in performance wheel innovation for motorcycles, where custom design, local craftsmanship, and superior customer experience define the standard.

RideWright Goals
  • Expand product offerings and customization

Continue growing our range of spoke patterns, rim profiles, billet designs, colored finishes, rotors, and pulleys so every rider can build a wheel that nobody else has.

  • Increase brand presence & dealer network

Grow our reach across the U.S. and globally, building strong dealer partnerships in exclusive, high-end custom shops.
 

  • Raise customer trust & service excellence

Make ordering easier, speed up delivery times, and give quick support so every customer feels confident from start to finish.


  • Promote “Made in USA” as a differentiator

Educate and position RideWright Wheels as the premium American alternative to imported wheel lines, one with traceable quality, local jobs, and pride.

Key Values of RideWright Wheels

  • Craftsmanship & Quality: Each wheel is hand-laced and trued by skilled artisans, ensuring precision and durability.

  • Customization & Innovation: Offering a wide array of options, including soft lip rims, fat or wire spokes, ABS bearings, cush drives, modular hub ends, and tubeless seals, Ride Wright Wheels allows customers to personalize their wheels to fit specific needs and preferences.

  • Customer Support: The company is committed to providing excellent customer service, with a reputation for fast turnaround times and responsive support.
     
  • American-Made Quality: All products are proudly made in the USA, reflecting a dedication to local manufacturing and quality standards.